Be a 'marketer' first and foremost
As a business owner or leader, your primary role is as a ‘marketer of your thing ...
Or, put another way, in order to take your business to where you want it to be, marketing is a HUGELY important activity – arguably your MOST important activity.
And, that being the case – it should be ...
- Something you do EVERY DAY
- The FIRST thing you do every day
Because if it’s not – what happens?
Well – STUFF happens – email, the phone, admin, meetings, colleagues - and the next thing you know it’s 6pm .... today, tomorrow and so on ad infinitum.
A week, a month goes by and nothing much has changed. There never really seems to be the time ...
I’m not saying that this is an easy decision to make – nobody promised easy! – but the fact of the matter is that consistency matters in marketing. If you started
EVERY DAY with a marketing mindset and achieved one marketing task before you did anything else – I promise you that STUFF would most certainly happen. Good stuff. The kind of stuff that will grow your business.
There is no magic bullet in business marketing – but this is probably the closest I can find!
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