A salutory lesson for you all to learn - keep your customers in mind

My name is Nigel Botterill. I’m a British entrepreneur and very proud of that.

I will be judging the HWYE 2010 regional final, and giving out a membership to my exclusive entrepreneur’s club as a prize for local winners and the overall regional winner.

I will be leaving tips and tricks for you to learn from, in order for your business to thrive and avoid mistakes most people trip up on at some point.

Enjoy …

I had a very salutory lesson on Friday night.

Sue and I went, with 2 friends, to see Peter Kay in Manchester.

We like Peter Kay a lot - and were looking forward immensely to the show. We'd got the tickets months ago. It was disappointing.

He was OK. But not as brilliant as we'd been expecting (if that was possible after a 7 year absence from stand-up).

I'd seen Dara O'Briain and Lee Mack in the last two weeks as well and they were both brilliant. Much better than Peter Kay. They both did 2 hour shows, Kay did 65 minutes with a long interval in the middle. Kay just wasn't his usual self. The other two were.

Kay no longer occupies that lofty perch of 'Best UK Comedian' - not in my mind, and not in the minds of the many who were there on Friday - because he had an off-night. And there's the lesson...

We all have off-days, or off-nights. When we're not on top form, not firing on all cyclinders, not feeling our best. And when that happens to us, are our customers disappointed like Peter Kays were on Friday? You bet.

We're all of us only as good as our last game. Kay blew it with 4,000 people on Friday night (in fairness, he recovered well in the second half and he was 'OK' just not as good as he normally is). Will you be able to avoid blowing it when it matters this week?

It's got me on my toes, I can tell you...

Have a great week...

Nigel

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